Privacy Policy

This policy describes what information we collect and how it is used and shared.

Paperplane is a fast and fun way on sending your Friends messages and place them in locations in the real world using Augmented Reality. When you use this service and any other feature or service that we at Paperplane roll out, whether in the Paperplane app or elsewhere, you’ll share some information with us.

We understand that that can affect your privacy.

So we want to be upfront about the information we collect, how we use it, whom we share it with, and the choices we give you to control, access, and update your information.

That’s why we’ve written this Privacy Policy. And it’s why we’ve tried to write it in a way that’s free of the legal jargon that often clouds documents like these. Of course, if you still have questions about anything in our Privacy Policy, just contact us.

1.Information We Collect

There are three basic categories of information we collect:

  • Information you choose to give us.
  • Information we get when you use our services.
  • Information we get from third parties.
  • Here’s a little more detail on each of these categories.

    Information You Choose to Give Us.

    When you interact with our services, we collect the information that you choose to share with us. For example, most of our services require you to set up a basic Paperplane account, so we need to collect a few important details about you, such as:

  • A phone number
  • A unique username you’d like to go by
  • An email address
  • Your IP Adress
  • Your date of birth
  • o make it easier for others to find you, we may also ask you to provide us with some additional information that will be publicly visible on our services, such as profile pictures, a name, or other useful identifying information.

    You’ll also provide us whatever information you send through the services, such as Pictures, Videos, Audio-messages, text-messages and chats to your friends.

    Keep in mind that the users you send the previous to and any other content to, can always save that content or copy it outside the app.

    So, the same common sense that applies to the internet at large applies to Paperplane as well:

    Don’t send messages, pictures, videos or similar or share content that you wouldn’t want someone to save or share!

    It probably goes without saying, but we’ll say it anyway: When you contact Paperplane Support or communicate with us in any other way, we’ll collect this information. If you don’t want us to collect this information you need to say so.

    Information We Get When You Use Our Service.

    When you use our services, we collect information about which of those services you’ve used and how you’ve used them. We might know, for instance, that you’ve gone somewhere to see a certain message, saw a specific ad for a certain period of time, and how many photos you’ve sent to your friend.

    Here’s a fuller explanation of the types of information we collect when you use our services.

    Usage Information. We collect information about your activity through our services. For example, we may collect information about:

  • (1) How you interact with the services, such as which 3D objects you choose to send, which places you most often go to, which GPS Places you register, which search queries you submit, how often you’re online and active, etc.

  • (2) How you communicate with other users of Paperplane, such as their names, telephone numbers, the time and date of your communications, the number of messages you exchange with your friends, which friends you exchange messages with the most, and your interactions with messages (such as when you open a message or capture a screenshot).
  • Content Information. We collect information about the content you provide, such as if the recipient has viewed the content and the metadata that is provided with the content.

    Device Information.We collect device-specific information, such as the hardware model, operating system version, advertising identifier, unique application identifiers, unique device identifiers, browser type, language, wireless network, and mobile network information (including the mobile phone number).

    Camera and Photos.Paperplane require us to collect images and other information from your device’s camera and photos. For example, you won’t be able to send Photos or Videos or upload photos from your camera roll unless we can access your camera or photos.

    Location Information.When you use our services we may collect information about your location. With your consent, we may also collect information about your precise location using methods that include GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, and compasses. We may also collect data on how long and how often you frequent locations.

    Information Collected by Cookies and Other Technologies. Like most online services and mobile applications, we may use cookies and other technologies, such as web beacons, web storage, and unique advertising identifiers, to collect information about your activity, browser, and device. We may also use these technologies to collect information when you interact with services we offer through one of our partners, such as advertising and commerce features. Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our services. To learn more about how we use cookies and your choices, please check out our Cookie Policy.

    Log Information. We also collect log information when you use our website. That information includes, among other things:

  • Details about how you’ve used our services
  • Device information, such as your web browser type and language
  • Access times
  • Pages viewed
  • IP Adress
  • Behaviour Flow
  • Identifiers associated with cookies or other technologies that may uniquely identify your device or browser
  • Pages you visited before or after navigating to our website.

  • Information We Collect from Third Parties

    We may collect information that other users provide about you when they use our service. For example, if another user allows us to collect information from their device phonebook—and you’re one of that user’s contacts—we may combine the information we collect from that user’s phonebook with other information we have collected about you. This is also true when sharign locations and registered locations. We may also obtain information from other third-party sources, and combine that with the information we collect through our services.

    How we use Information

    What do we do with the information we collect? The short answer is: Provide you with an amazing set of products and services that we relentlessly improve. Here are some of the ways we do that:

    ( 1 ) Develop, operate, improve, deliver, maintain, and protect our products and services.

    ( 2 ) Send you communications, including by email. For example, we may use email to respond to support inquiries or to share information about our products, services, and promotional offers that we think may interest you.

    ( 3 ) Monitor and analyze trends and usage.

    ( 4 ) Personalize the services by, among other things, suggesting friends or profile information, or customizing the content we show you, including ads.

    ( 5 ) Contextualize your experience by, among other things, using your precise location data (if, of course, you’ve consented to us collecting that data) and applying other labels based on content.

    ( 6 ) Improve ad targeting and measurement, including through the use of your precise location data (again, if you’ve consented to us collecting that data). See the Control Over Your Information section below for more information about Paperplane’s advertising practices and your choices.

    ( 7 ) Verify your identity and prevent fraud or other unauthorized or illegal activity.

    ( 8 ) Use information we’ve collected from cookies and other technology to enhance the services and your experience with them.

    ( 9 ) Enforce our Terms of Service and other usage policies.

    We may also store some information locally on your device. For example, we may store information as local cache so that you can open the app and view content faster.

    How we share Information

    With other Paperplane users. We may share the following information with other Paperplane users:

    • Information about you, such as your username, name, registered locations.

    • Information about how you have interacted with the service, such as the names of Paperplane-users you are friends with, and other information that will help users understand your connections with others using the service.

    • Any additional information you have consented for us to share. For example, when you let us access your device phonebook, we may share information about you with other users who have your phone number in their device phonebook.

    • Content you post or send will be shared with other user; how widely your content is shared depends on your personal settings, contact list size, and the type of service you are using. For example, a Paperplane may be sent to just a single friend you select.

    With all Paperplane - Users, our business partners, and the general public. We may share the following information with all Paperplane users as well as with our business partners and the general public:

    • Public information like your name, username, profile pictures.

    With third parties. We may share your information with the following third parties.

    With service providers, sellers, and partners. We may share information about you with service providers who perform services on our behalf, sellers that provide goods through our services, and business partners that provide services and functionality.

    With third parties for legal reasons. We may share information about you if we reasonably believe that disclosing the information is needed to: (A) comply with any valid legal process, governmental request, or applicable law, rule, or regulation. (B) investigate, remedy, or enforce potential Terms of Service violations. (C) Protect the rights, property, and safety of us, our users, or others. (D) Detect and resolve any fraud or security concerns.

    With third parties as part of a merger or acquisition or due diligence. If Thepaperplane Ltd. gets involved in a merger, asset sale, financing, liquidation or bankruptcy, or acquisition of all or some portion of our business to another company, we may share your information with that company before and after the transaction closes.

    We may also share with third parties—such as advertisers—aggregated, non-personally identifiable, or de-identified information.

    Third-Party Content and Integrations

    The services may also contain third-party links and search results, include third-party integrations, or offer a co-branded or third-party-branded service. Through these links, third-party integrations, and co-branded or third-party-branded services, you may be providing information (including personal information) directly to the third party, us, or both. You acknowledge and agree that we are not responsible for how those third parties collect or use your information. As always, we encourage you to review the privacy policies of every third-party website or service that you visit or use, including those third parties you interact with through our services.

    Analytics and Advertising Services Provided by Others

    We may let other companies use cookies, web beacons, and similar tracking technologies on our services. These companies may collect information about how you use our services and other websites and online services over time and across different services. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.

    Additionally, some companies may use information collected on our services to deliver targeted advertisements on behalf of us or other companies, including on third-party websites and apps.

    How Long We Keep Your Content

    With Paperplane you can send messages into certain location in the real world. The receiver of the message then has a certain time to see the message. Once the receiver has seen the message, we automatically delete the content of your Paperplane (the photo and video messages that you send your friends) from our servers. After we detect that a Paperplane has been opened by all recipients or has expired, all trace of it is deleted from our servers. But remember: There are various ways Paperplane users can save your content. Outside of Paperplanes, the rest of our services may use content for longer periods of time, which means those services may follow different deletion protocols.

    Finally—and this is important—you should understand that users who see the content you provide can always save it using any number of techniques: screenshots, in-app functionality, or any other image-capture technology. It’s also possible, as with any digital information, that someone might be able to access messages forensically or find them in a device’s temporary storage. Keep in mind that, while our systems are designed to carry out our deletion practices automatically, we cannot promise that deletion will occur within a specific timeframe. And we may need to suspend those deletion practices if we receive valid legal process asking us to preserve content or if we receive reports of abuse or other Terms of Service violations. Finally, we may also retain certain information in backup for a limited period of time or as required by law.

    How Long We Keep Your Content

    We want you to be in control of your information, so we provide you with the following tools.

    Access and Updates. We strive to let you access and update most of the personal information that we have about you. There are limits though to the requests we’ll accommodate. We may reject a request for a number of reasons, including, for example, that the request risks the privacy of other users, requires technical efforts that are disproportionate to the request, is repetitive, or is unlawful. You can access and update most of your basic account information right in the app. If you need to access, update, or delete other personal information that we may have, you can put in a request here.

    Revoking Permissions. If you change your mind about our ongoing ability to collect information from certain sources that you have already consented to, such as your phonebook or location services, you can simply revoke your consent by changing the settings on your device if your device offers those options. Of course, if you do that, certain services may lose full functionality.

    Account Deletion. While we hope you’ll remain a lifelong user of Paperplane, if for some reason you ever want to delete your account, just go here. If you ask to delete your account, you will have up to 30 days to restore your account before we delete your information from our servers. During this period, your account will not be visible to other Paperplane users.

    Advertising Preferences. We try to show you ads that we think will be relevant to your interests.

    Communicating with other Paperplane users. We try to show you ads that we think will be relevant to your interests.

    Users outside of the United Kingdom.

    Although we welcome Paperplane users from all over the world, keep in mind that no matter where you live or where you happen to use our services, your information may be shared within the Thepaperplane Ltd. comapany. This means that we may collect your personal information from, transfer it to, and store and process it in the United Kingdom and other countries outside of where you live.


    Our services are not intended for—and we don’t direct them to—anyone under 13. And that’s why we do not knowingly collect personal information from anyone under 13.

    If you believe there is a child under the age of 13 using Paperplane, please use this form to file a report. Provide a phone number to the right account, so we can identify the profile quickly. If you're reporting a child's account registered under a false date of birth, and the child’s age is reasonably verifiable as under 13, we will promptly delete the account. We take this very serious. If your underage child created an account on Facebook, you can show them how to delete Paperplane.

    Revisions to the Privacy Policy

    We may change this Privacy Policy from time to time. But when we do, we’ll let you know one way or another. Sometimes, we’ll let you know by revising the date at the top of the Privacy Policy that’s available on our website and mobile application. Other times, we may provide you with additional notice (such as adding a statement to our websites’ homepages or providing you with an in-app notification).